CDP

Finally, One Real Picture of Your Customer.

Website visits, calls, texts, emails, walk-ins, service history — Dealer Ultimate's CDP pulls it all into a single customer profile, visible and owned by you.

Identity Resolution

Anonymous website visitors, CRM records, and offline activity get matched into one persistent customer profile — not five disconnected records.

Real-Time Audience Activation

Push live segments straight to Google, Meta, and TikTok the moment a shopper qualifies — no overnight batch delay.

Closed-Loop Attribution

Tie ad spend directly to units sold, from first impression through delivery, instead of guessing at last-click credit.

No-Code Segment Builder

Build and publish audiences yourself — no SQL, no waiting on a data team.

Every Touchpoint, Unified

Website, calls, texts, emails, and walk-ins, all feeding one profile automatically.

Full Transparency & Ownership

See exactly what data you have, where it came from, and how it’s being used — and it stays yours.

How It Works

From Touchpoint to Insight

Collect Every Touchpoint

Website visits, calls, texts, emails, and walk-ins all feed into the CDP automatically.

Build Unified Profiles

Every touchpoint links to one customer profile — no piecing it together by hand.

Activate the Data

Use it to power campaigns, AI agents, and reporting across the whole platform.

Get a Demo

See how this fits into the rest of your platform.