Finance and Protection, Built Into the Deal — Not Bolted On.

A full RV, marine, and powersports F&I product lineup — sold through the same platform as your CRM and DMS, backed by a protection products partner with almost three decades in the industry.

TDG

Powered by Trafalgar Development Group

Dealer Ultimate’s F&I product lineup, training, and administrator relationships are delivered through our partnership with Trafalgar Development Group — serving automotive, RV, powersports, and marine dealers since 1997.

The Product Lineup

A Full Protection Menu, Matched to RV Ownership

RV owners carry ownership risks a standard auto program was never built for — larger repairs, towing, seasonal use, and onboard systems most vehicles don’t have. The product lineup is built around that reality.

Vehicle Service Contracts

GAP Coverage

Tire & Wheel

GPS & Theft Protection

Appearance Protection

Pre-Paid Maintenance

Key Replacement

Lifetime & Limited Warranties

New — MenuFlow

MenuFlow: A Menu Built to Close, Not Just Inform

Build and present a customized menu on a tablet at the desk, or invite a customer into a live virtual session — they see the same clear options either way, and the deal moves without waiting for them to be in your finance office.

  • Tablet-based presentation at the desk
  • Live virtual screen-share for remote customers
  • Interactive text/email menu for asynchronous review
MenuFlow F&I product menu: Vehicle Service Contract, GAP, and Tire & Wheel selected, raising the monthly payment from $742 to $811

eRating & eContracting

Rates and contracts generated inside the same presentation — no re-keying numbers into a separate system afterward.

AI-Assisted Menu Building

A menu builds itself around the deal and customer profile already in your DMS, ready to adjust in seconds, not minutes.

Real-Time PVR Reporting

See per-vehicle-retail performance and product penetration as it happens, not at the end of the month.

New — CreditFlow

CreditFlow: One Credit App, Every Lender, One Click

A customer completes one clean application, on their phone or in-store. From there, submit to your preferred lenders with a single click, then request stips — ID, proof of insurance, pay stubs — the same way.

  • One application, submitted to multiple lenders at once
  • Works with 700Credit for soft and hard pulls
  • Stip requests and document collection, one click
CreditFlow: one application submitted to five lenders at once, returning three approvals and two reviews
The Part Most Dealers Miss

An Abandoned Application Isn’t a Dead End — It’s a Lead

Most customers who start a credit application and don’t finish still gave you enough to work with. CreditFlow captures what they entered before they dropped off and routes it straight to your CRM as a real lead.

Nothing Gets Thrown Away

A half-finished application still has a name, a contact method, and often a unit of interest — enough for your team to reconnect.

Routed Automatically

Incomplete applications land in your CRM and DMS the same way a completed one would, no manual follow-up required to notice it.

Closes Real Deals

A customer who never finished a form, and never visited before, is still a customer your team can call, text, and close.

In-House vs. Partnered F&I

Weigh the Real Cost, Not Just the Sticker Price

A full-time F&I manager is a real expense once salary, benefits, licensing, and coverage gaps are counted — not just a line on the payroll.

Running F&I Fully In-House

  • Salary, benefits, and payroll taxes on top
  • Licensing and compliance training, ongoing
  • A coverage gap every time they’re out
  • One person’s lender relationships, not a network
  • Turnover risk resets the whole department

General industry framing — every dealership’s numbers are different. Ask for a real comparison built on your own volume.

Training & Compliance

A Menu Is Only as Good as the Person Presenting It

Product access without training just leaves gross on the table. Every F&I relationship through Dealer Ultimate includes real training, not a binder nobody reads.

Hands-On Training

In-store coaching, online modules, and role-play sessions that build real menu confidence, not just product knowledge.

Compliance Built In

State-specific lending law, CFPB, and FTC compliance managed as part of the relationship, not left for your team to track alone.

Dealer Participation Guidance

For dealerships ready for it, guidance on profit-share and reinsurance structures — modeled on your real numbers before any decision.

Administrator & Product Partners
AGWS Axiom Product Administration Smart AutoCare DKP North American Auto Care Prosidium Warranty & Capital Protective AG Guard Alpha Warranty Services

From Product Strategy to a Presented Menu

Build the Product Strategy

Products matched to your units, your customers, and your market — not a generic list.

Train Your Team

Finance staff trained on presentation, compliance, and process before the first menu goes live.

Present, Sell, Track

Every menu presented and tracked inside the same platform as your CRM and DMS — no separate system.

Frequently Asked Questions

Does Dealer Ultimate underwrite these products?

No. Products are underwritten and administered by established F&I product providers through our partnership with Trafalgar Development Group. Dealer Ultimate provides the platform, presentation tools, and integration into your CRM and DMS.

Can we keep our current F&I products or administrator?

In most cases, yes. Tell us what you’re running today and we’ll map out what can stay and what the partnership adds.

Is remote F&I presentation actually compliant?

Yes, when built correctly — proper disclosures, e-signature, and documentation are part of MenuFlow’s process, not an afterthought.

Can customers review the menu on their own before deciding?

Yes — MenuFlow’s interactive text/email option lets a customer review options at their own pace instead of only in a single sit-down presentation.

What happens to an incomplete credit application?

It’s not discarded. CreditFlow captures what the customer already entered and routes it to your CRM as a lead, so your team can follow up even if they never finished the form.

Which lenders does CreditFlow work with?

CreditFlow is built to submit to the lenders you already work with, and integrates with 700Credit for soft and hard credit pulls.

Do we need a dedicated F&I manager to use this?

No. The relationship is built to work whether you have a dedicated F&I manager, a sales team handling F&I directly, or something in between.

See the Product Lineup for Your Store

We’ll walk through which products, training, and structure actually fit your dealership — no generic pitch.

Includes a free RV Growth Audit · No obligation