Pricing
Built Modular. Priced to Match.
Every piece of Dealer Ultimate — CRM, DMS, CDP, Website, and every marketing add-on — is sold separately. Build the stack you actually need, not a bundle you don’t.
How Pricing Works
- Start with the Core Suite (CRM, DMS, CDP, Website) or any piece of it
- Add Self-Serve or Managed Marketing
- Layer on PPC, Organic Social, AEO & SEO, or AI Agents as needed
- Founding partners lock in early pricing as the platform grows
See What You'd Pay Elsewhere
Build Your Stack. See the Estimate.
Select what your dealership needs. We'll show you what it typically costs across separate tools — then you can find out what it actually costs with Dealer Ultimate.
Core Platform
CRM
~$450/mo avg
DMS
~$650/mo avg
CDP
~$750/mo avg
Website
~$400/mo avg
Marketing Services
Managed Marketing
~$2,000/mo avg
Self-Serve Marketing
~$300/mo avg
PPC
~$1,200/mo avg
Organic Social
~$900/mo avg
AEO & SEO
~$1,800/mo avg
AI Agents
~$500/mo avg
Your Estimated Investment
Select what you need to see an estimate.
*Estimated using publicly available average pricing for comparable dealership CRM, DMS, CDP, and marketing services as of 2026. Not an exact quote — actual Dealer Ultimate pricing depends on your dealership's specific needs.
Get a Custom Quote
Tell us what your dealership needs and we’ll build the right stack.